Friday Foto: Celebrity Fashion

Well, local celebrities anyway...

h2o is currently doing the marketing for the local Goodwill's First Annual Celebrity Fundraiser (more to come on this!), and today's photo comes straight from that project. The idea was to photograph prominent members of society, in a high-fashion style, completely decked out in clothing/accessories from our local Goodwill. Not only will the photos themselves promote our Goodwill, they will also be used to market the actual fashion show this March.

Today's photo was shot in very low light at  Bennie's Red Barn with a very shallow depth of field (f1.8!). Small flash was used, bounced off the window towards where Beth is looking, to enhance the feeling of natural window light. The photo was then purposely over-processed to give it that high-fashion feel.

Stay tuned for more on the Goodwill Fashion Show!

Wednesday words of wisdom by Harlan Hambright

This is a Saul Steinberg cartoon from the late 1940s. The fellow was a genius. I used to study his cartoons in the New Yorker when I was but a youth, This vignette serves as an example of how a modest illustration can communicate complex ideas with simple techniques. In art (and advertising), the idea or message is the point. Getting that concept across to the audience is always the assignment. Calling Steinberg's work "cartoons" may seem to demean the importance of his art, but he was an efficient communicator of very subtle concepts and observations. His work should be considered by folks in the visual communication business.

Friday Foto: A Transferred Tradition

I've been blogging since 2004 and almost since then have been publishing weekly a 'Friday Foto'. Things got busy and it died down, but now it's coming back... Are you ready?

Today's photo is fresh out of the camera. Shot just this morning, right behind the old Spankies Marshide off of 17. This a is a single image, with only minor lighting adjustments made. I love old docks.

Stay tuned next week for the another addition of the Friday Foto.

Not Just Design!

h2o creative group is SO much more than just a design studio, marketing/advertising agency or photography and web group. We pride ourselves in having several valuable resources IN-HOUSE to aid in creating unique solutions for our clients. Case in point:

Our client Peachtree Pest Control, the southeast's leader in termite and pest management, asked us how they could set their service and sales staff apart from the rest of the industry. How can Peachtree be placed on the cutting edge? We put our wet heads together here and came up with a winning solution; a mobile app for their service and sales reps to carry on calls.

h2o completely custom built and designed the app in-house. We then installed it, along with a complete custom user interface, on eight android-powered Samsung tablets.

The app gives the service reps valuable information on detailed technical procedures and home construction types, as well as serves as an aid in pitching various services to clients.

Want to take your business to the next level? Mobile Apps can be truly amazing for your business. They can be used within your company as a tool (as Peachtree is doing) or for your customers, in an attempt to better their experience. We can build apps that do all sorts of things! Update your clients with news/offers, integrate forms, gather useful feedback; the possibilities are truly limitless.

So come on by and see us. We'll satisfy your app-etite.... OHHHHHHHH SNAP!!!!! DID YOU SEE THAT?

Holiday Sweater Day, Monday December 19th!

The one your fav’ aunt knitted for your 5th Christmas was embarrassing, and itchy, and tacky, and itchy. Today, it’s still embarrassing and itchy but it brings tears to your eyes. And ours, probably. Let’s share the shame! Yes, an ugly sweater, that’s all you’ll need if you come see us on Monday.... on Holiday Sweater Day! Special prize to the best-worse Santas’ galore.

Check it out!

Our latest creation was a direct mail piece, invitations and collateral material for South Coast Bank & Trust to celebrate the grand opening of their new St. Simons Island location. The event will be held on December 8th from 5-8pm. As we all know Christmas is coming and electronics are a huge draw for everyone so the team huddled with the bank and guess what...the grand prize is an Ipad 2! ( Hence the inspiration behind the design in the mailer and coordinating pieces!) Who wouldn't want to attend? We have received great feedback on the idea and design and know that the evening will be a huge success. Thanks to Linda and team for allowing us to be a part of this event.

Helping businesses grow with great ideas! Call us...we can help you. 912.275.7846

The Creation of a Worthy Pool

One of our favorite clients, Worthy Pools and Spas, asked us to set up one of our time-lapse video systems on a pool installation job of theirs. This is a great use of time-lapse photography, producing a valuable marketing tool for them as well as a nice leave-behind for their customer. Who's ready to go swimming?

Check out the video here: